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Achieving of Country Image, Perceived Quality, and Brand Familiarity on  Purchase Intention of Samsung Smartphone in Indonesia | Semantic Scholar
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia | Semantic Scholar

The Effects of Brand Familiarity on Perceived Risks, Attitudes, and  Purchase Intentions toward Intimate Apparel Brands: The Case of Victoria'  Secret | Semantic Scholar
The Effects of Brand Familiarity on Perceived Risks, Attitudes, and Purchase Intentions toward Intimate Apparel Brands: The Case of Victoria' Secret | Semantic Scholar

Determining if brand familiarity can influence consumer's perceptions of  quality through the use of extrinsic cues, with reference to the brands of  Johnnie Walker and Carling Label | Semantic Scholar
Determining if brand familiarity can influence consumer's perceptions of quality through the use of extrinsic cues, with reference to the brands of Johnnie Walker and Carling Label | Semantic Scholar

Effective Likert Scale Questions: 5 Examples for Surveys
Effective Likert Scale Questions: 5 Examples for Surveys

Solved A study is designed to investigate the familiarity | Chegg.com
Solved A study is designed to investigate the familiarity | Chegg.com

Identifying the Key Dimensions of Consumer-based Brand Equity Model: A  Multivariate Approach
Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach

Brand Image Scale Items | Download Table
Brand Image Scale Items | Download Table

Frontiers | Expressive Brand Relationship, Brand Love, and Brand Loyalty  for Tablet PCs: Building a Sustainable Brand
Frontiers | Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Frontiers | Consumer Perceptions of Brand Localness and Globalness in  Emerging Markets: A Cross-Cultural Context
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context

Brand Tracking: How to Measure Market Penetration (+ Metrics & Examples)
Brand Tracking: How to Measure Market Penetration (+ Metrics & Examples)

Show it or say it: how brand familiarity influences the effectiveness of  image-based versus text-based logos | SpringerLink
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos | SpringerLink

9 Key Brand Research Questions To Ask
9 Key Brand Research Questions To Ask

Construct, item and scale used for the measures | Download Table
Construct, item and scale used for the measures | Download Table

Brand Loyalty Factor Analysis Results | Download Table
Brand Loyalty Factor Analysis Results | Download Table

The Familiarity Scale - Syntuity
The Familiarity Scale - Syntuity

Brand Awareness Surveys: Definition, Survey Questions & Examples
Brand Awareness Surveys: Definition, Survey Questions & Examples

What Is Brand Awareness And Why It Matters For Your Business - FourWeekMBA
What Is Brand Awareness And Why It Matters For Your Business - FourWeekMBA

Impact of brand familiarity on brands experience dimensions for financial  services brands | Emerald Insight
Impact of brand familiarity on brands experience dimensions for financial services brands | Emerald Insight

Brand awareness surveys: questions, examples and templates | Attest
Brand awareness surveys: questions, examples and templates | Attest

Brand Awareness: How To Claim That Top-of-Mind Position
Brand Awareness: How To Claim That Top-of-Mind Position

Conceptualising online fashion brand recognition: scale development and  validation | Emerald Insight
Conceptualising online fashion brand recognition: scale development and validation | Emerald Insight

What factors influence online brand trust: evidence from online tickets  buyers in Malaysia
What factors influence online brand trust: evidence from online tickets buyers in Malaysia

PDF) The Effect of Familiarity with the Response Category Labels on Item  Response to Likert Scales
PDF) The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales

How to use consumer surveys for brand awareness - Pollfish Resources
How to use consumer surveys for brand awareness - Pollfish Resources

How co-branding versus brand extensions drive consumers' evaluations of new  products: A brand equity approach - ScienceDirect
How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach - ScienceDirect

Show it or say it: how brand familiarity influences the effectiveness of  image-based versus text-based logos | SpringerLink
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos | SpringerLink

Brand authenticity: An integrative framework and measurement scale -  ScienceDirect
Brand authenticity: An integrative framework and measurement scale - ScienceDirect

PDF] Development and validation of familiarity, reputation and loyalty  scales for internet relationships 1 | Semantic Scholar
PDF] Development and validation of familiarity, reputation and loyalty scales for internet relationships 1 | Semantic Scholar

The Ultimate Guide to Brand Equity in 2023 - Qualtrics
The Ultimate Guide to Brand Equity in 2023 - Qualtrics