Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia | Semantic Scholar
The Effects of Brand Familiarity on Perceived Risks, Attitudes, and Purchase Intentions toward Intimate Apparel Brands: The Case of Victoria' Secret | Semantic Scholar
Determining if brand familiarity can influence consumer's perceptions of quality through the use of extrinsic cues, with reference to the brands of Johnnie Walker and Carling Label | Semantic Scholar
Effective Likert Scale Questions: 5 Examples for Surveys
Solved A study is designed to investigate the familiarity | Chegg.com
Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
Brand Image Scale Items | Download Table
Frontiers | Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Brand Tracking: How to Measure Market Penetration (+ Metrics & Examples)
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos | SpringerLink
9 Key Brand Research Questions To Ask
Construct, item and scale used for the measures | Download Table