The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Brand equity word cloud with green banner Stock Photo - Alamy
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
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PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
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PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Management Science Letters
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Green Brand Equity in industrial B2B markets
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Impact of green marketing, greenwashing and green confusion on green brand equity
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
PDF) Antecedents of Green Brand Equity: An Integrated Approach
Build Your Brand Value by Becoming More Sustainable
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
